The 20 questions your store can automate today
Most of the messages a store receives aren't complex cases, they're questions that repeat every day. We put together a list of the 20 most frequent ones so you can spot which of them you could already automate today.
Adriana Vallejos
Marketing Analyst & Editor at Helpium
If you handle support for your Shopify store, you've surely noticed the pattern: most of the messages that come in aren't complex cases. They're questions that repeat, day after day, with minimal variations. The problem isn't that they're hard to answer - it's that they take up time that could go elsewhere.
We put together a list of 20 of the most frequent questions an online store receives, grouped by topic. If several of these sound familiar, that's a good sign of where to start automating.
Orders and shipping
Where is my order?
How long does shipping take?
Can I change the delivery address after buying?
Has my order already left the warehouse?
What do I do if the shipment shows as delivered but it didn't arrive?
Sizes, stock, and product
Do you have this product in size L?
When will this color be back in stock?
What's the difference between these two versions of the product?
Does the product come with a warranty?
Can I reserve a product that's about to sell out?
Exchanges and returns
How much time do I have to make an exchange?
How do I start a return?
Does the exchange have a shipping cost?
Can I exchange a product for one at a different price?
Has my refund already been processed?
Payment and billing
What payment methods do you accept?
Can I pay in installments?
Can you resend my invoice?
Why was I charged twice?
One-off scheduling
Can I schedule a time to pick up in-store or try on the product before buying?
Why this list matters
None of these 20 questions need human judgment to be answered well. All of them have an answer that depends on real data - an order's status, a size's stock, the exchange policy, a time slot's availability - not a case-by-case decision.
That makes them exactly the kind of inquiry an AI connected to your store can resolve on its own, without generic templates and without anyone on the team having to step in. That frees up human judgment for what actually needs it: a complaint, an exception, a one-off negotiation.
With Helpium, you connect these answers directly to your Shopify store's real data - orders, stock, policies - and coordinate whatever needs scheduling, all within the same chat. Unlimited seats, one flat price.
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